Porter Airlines is reimagining a frequent flyer program which it is branding as ViPorter. This frequent flyer program is being spun up alongside the launch of the new Embraer E195-E2 into Porter’s service.

Rewarding “most elite passengers”

Onboard_1 - Porter Airlines Female FA Serving A Male Passenger

Photo: Porter Airlines

In the words of Kevin Jackson, executive vice president and chief commercial officer of Porter Airlines,

“As we expand our network across North America and introduce amenities for all our passengers that create an elevated economy travel experience, we are also offering our VIPorter members new benefits and bringing frequent travellers perks that other airlines typically only provide to their most elite passengers. VIPorter enables members to earn valuable benefits with fewer flights and less annual spend, further elevating the experience for economy travellers.”

Indeed, ViPorter will give a minimum of five points per dollar spent on airfares, checked bags, flight changes, and seat selection versus two points per dollar previously. Accumulating 5,000 ViPorter points is sufficient to redeem for a short-haul flight, and 8,500 ViPorter points to start becoming eligible to redeem for a long-haul flight.

ViPorter points can be combined with cash to cover the cost of flying on Porter Airlines. Plus, for signing on, there is a 500-point bonus up for grabs after completing a first flight with the airline.

As Jackson explained;

“Other airline programs make earning points and redeeming benefits overly complex, and typically don’t provide full earning power at lower fares. We value the loyalty of all of our passengers. That’s why our members earn 100% of their points on all Porter fares, including Basic economy. That’s just another way we respect economy travellers.”

Avid Traveler and Porter Reserve

E195-E2_2 in Porter Airlines livery

Photo: Porter Airlines

As a means of rewarding frequent fliers with exclusive perks, Porter Airlines’ reimagining of the frequent flyer program includes two new perks. The first is Avid Traveler status, and the second is PorterReserve.

First, after reaching $2,000 of ViPorter spending in a calendar year, ViPorter members get Avid Traveler Status. This unlocks more benefits, enabling them to move up through the four tiers of Avid Traveler status. Perks include more points per spend, complementary seat selection, services at the airport, and seats with more legroom on board. Most other airlines do not have such portability.

Second, according to the airline, “Members with at least $3,000 in qualifying spend receive a PorterReserve certificate, giving them a confirmed PorterReserve all-inclusive travel experience.” For each additional $2,000 spent, the airline will issue another PorterReserve certificate.

Other perks for loyal Porter passengers

Onboard_3 - Porter Airlines Flight Attendant with Fine Wine and Glasses

Photo: Porter Airlines

The airline stated every passenger is eligible for free alcoholic beverages in glassware, free snacks, plus free WiFi with advertisements on the E195-E2 aircraft. However, all ViPorter members can login to the WiFi to avoid “advertising interruption” according to the airline.

To round it off, ViPorter benefits can be extended for up to 18 months due to “parental leave,” if you’re a new parent staying home with a baby.

Is this the kind of frequent flyer program that makes you want to fly Porter Airlines? Let us know in the comments.

Source: simpleflying.com

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